resume


EXPERIENCE


DPA International (Deutsche Presse-Agentur GmbH, the German Press Agency)

Editor, English Service (2016-2017) – Sydney

Ran the international news wire as slot editor during early morning and late afternoon shifts, overseeing content, cadence, timing and mix.

  • Assigned, edited and published news stories from correspondents in the Americas, Europe, Asia and Africa (U.S., China, Australia, India, Afghanistan and more).

  • Reported and edited breaking news stories on natural disasters, politics and conflicts, including missile launches from North Korea.

  • Worked with correspondents to shape and edit feature stories.

  • Wrote spot news items.

  • Created web packages, including photo selection.

  • Posted breaking news and web packages to social media accounts (Twitter, Facebook).


Google, Inc.

Global commercialization lead – AdMob (2014-2016) – Sydney | San Francisco

Grew revenue by partnering with the product and sales teams on creating tools to help developers monetize their apps.

  • Developed the commercialization strategy for AdMob product launches.

  • Aggregated, analyzed and prioritized sales team requests for product development.

  • Set development goals with the product team.

  • Wrote internal launch documents and collaborated with the marketing team on external communications plans.

  • Used data to identify both areas of success and opportunities for future launches.

  • Lead weekly cross-functional development meetings with stakeholders from sales, product, engineering and marketing.

  • Created and distributed a global weekly newsletter for sales teams, with data on progress to targets, details on deadlines and milestones for major initiatives.

  • Pushed weekly launch announcements to sales teams.


Display media lead – Travel (2013) – San Francisco

Grew the U.S. travel display business by partnering with product and sales teams.

  • Delivered critical feedback for the product team on in-development features.

  • Provided strategic insights and advertising plans for Fortune 500 travel clients.

  • Consulted with clients and sales teams on display ads strategies to meet both direct response and branding goals.

  • Created high-level sales plans, including lead lists, revenue reporting and marketing materials.


Senior account manager – Travel (2012-2013) – San Francisco

Grew the U.S. travel business by managing online ad buys across search, display, mobile and video.

  • Managed relationships with both end clients (travel companies, casinos) and their agencies.

  • Executed and optimized online ad campaigns via AdWords, AdMob and YouTube.

  • Created custom plans and pitches for major meetings and executive summits.


Display network specialist – CPG, Travel (2010-2011) – San Francisco

Served as the go-to Google Display Network product expert for the U.S. consumer packaged goods and travel industry sales teams.


  • Created media plans, product-based proposals and pitch materials for Fortune 500 clients.

  • Led in-person trainings for small groups as well as live online trainings for hundreds of sales teams members.

  • Partnered with product teams to beta-test both internal tools and external product features.


Optimization specialist, AdWords – Entertainment, Technology (2007-2010) – Mountain View

Managed cross-office partnerships to create integrated marketing plans, analysis and optimizations for clients’ search, display and mobile campaigns.


20% PROJECTS

  • AdMob Product Marketing (2014) Created Analytics resolutions series. goo.gl/b7TkXu

  • Google+ B2B Product Marketing (2012-2013)

    • Wrote “top tips” series and brochure for agencies. goo.gl/fEKaH | goo.gl/V4cYOH

    • Led creation of Daria Musk video case study. goo.gl/ofqx1

  • GDN Safety (2010-2011) – Led cross-functional team to maintain and improve brand safety.

  • Social Marketing (2010) – Tweeted for @GoogleDisplay & @GoogleTech feeds.

  • India Partner Program (2009) – Spent 3 months in Gurgaon (outside Delhi) to train and mentor optimizers on tools. Provided quality reviews.

  • Mentoring (2007-2016) – Onboarded “Nooglers” via trainings and 1:1 coaching.


Hearst Corp.


  • Features reporter, The Beaumont Enterprise (2006-2007) – Beaumont, Texas

    • Penned in-depth, news-based features on topics such as trust, Texas' gubernatorial election and ski season.

    • Wrote A1 stories as well as previews for events, concerts and fairs.

    • Worked with web team to create offline-to-online collaborations such as photo galleries and surveys.


  • Hearst Newspapers Fellow (2004-2006) – San Francisco | Houston | Beaumont, Texas

    • San Francisco Chronicle — Worked at the Chronicle’s City Hall bureau, covering parks, libraries, transit and, as needed, the mayor and board of supervisors. Wrote A1 news packages on topics including a bonfire ban at Ocean Beach and plans to retrofit Doyle Drive, the city’s approach to the Golden Gate Bridge.

    • Houston Chronicle — Covered hurricanes Rita and Katrina, including stories on Katrina evacuees who moved from the Astro Dome to Fayetteville, Ark., as Rita headed toward Houston. Worked for the city, business and features desks.

    • The Beaumont Enterprise — Filed daily stories as a city desk general assignment reporter,  with focuses on health, religion and the 2004 election. Wrote features about mosquitoes and West Nile virus; developed a weekender package on young adults with developmental disabilities.


FREELANCE WRITING and EDITING


Contributed to or interned with:


  • Examiner.com — San Francisco beaches beat (2012)


  • Women's Health Magazine — Fact checker (2005, 2007)


  • Public Opinion (daily newspaper) (2003, 2007) — Chambersburg, Pa.


  • The Indianapolis Star

    • Pulliam fellow (2004) — Wrote and reported business news and features.

    • Reporter & copy editor (Medill Teaching Media) (2002) — Covered general assignment stories for the city desk, including the mid-term election, local events and a dispute over historic home renovations.


  • Medill News Service

    • Pharmaceuticals reporter (2004) Chicago — Wrote news items, earnings report updates and features for the school’s wire service.

    • Capitol correspondent (2003) Washington, D.C. — Wrote for the York (Pa.) Daily Record, covering the local congressman and senators and key topics such as Medicare.


  • Congressional Quarterly (2003)


  • The Morning Call (2003) Allentown, Pa.

    • Worked on the city desk as a general assignment reporter. Wrote event stories, features and reviews of Philadelphia-area concerts.


  • Teen People Magazine (2002-2003)


  • The Record Herald (1999-2000) Waynesboro, Pa.

    • Oversaw teen news page.

    • Worked as a general assignment reporter.


———-

EDUCATION

Northwestern University, Medill School of Journalism

M.S., B.S. in Journalism, awarded jointly, 2004


Pennsylvania Governor’s School for the Arts, Fiction Program

Mercyhurst College – Erie, Pa. – 1999


———-

AWARDS

Google Spot Bonuses

Recognized by leaders for:

  • being an “acceleration crusher and x-functional guru.” (2015)

  • hard work on a global offsite. (2014)

  • cross-functional work on the sunset of a legacy product used by key clients. (2014)

  • “incredible” cross-functional communications. (2014)

  • work driving critical revenue on a new product. (2013)


Google Impact Award

Recognized by senior leaders for strategic work on a cross-functional, analytical team on network safety. (2010)


Google Peer Bonuses

Received 48 awards from peers for global sales leadership, storytelling, executive client presentations and 20% projects. (2007-2016)


Texas Press Association

First place, Division Two Dailies, Better Newspaper Contest – for “Victimized vs. Romanticized,” on society’s perception of sex with a minor.

The Beaumont Enterprise (2006)


Hearst Honors

Third place, for “Learning Curve,” package of stories centered on adults living with developmental disabilities. The Beaumont Enterprise (2005)


Oakland City Council Local Hero Award For time and energy contributing to our neighborhood. (2014)


SKILLS

Software/Apps

  • Google (Gmail, Hangouts, Calendar, Drive, Docs, Sheets, Slides, Sites, Keep, Voice)

  • Office (Excel, PowerPoint, Word)

  • GimpShop/Photoshop (basic skills)


Online Publishing

  • Social media marketing (Twitter, Facebook, Instagram, Google+, HootSuite)

  • Experience with web and blog content management systems (e.g. Blogger)


Journalism

  • Reporting

  • News writing

  • Business writing

  • Feature writing

  • Line editing

  • Copyediting

  • Research & fact checking

  • AP Style


Embedded Training Two-day crash course on first aid, duck-and-cover techniques and weapons identification.


Languages French (conversational)


EXTRACURRICULARS

Volunteer Work

Allendale Park Community Council — Vice chairperson, 2014. Coordinated neighborhood beautification projects. (2014-2015)


Hack the Hood — Canvassed neighborhood for business leads for youth- and tech-focused nonprofit; organized showcase and mixer event at Google. (2014-2015)


Creative Writing

Classes in memoir at The Grotto in San Francisco; participation in annual National Novel Writing Month (NaNoWriMo). (2014-2015)