resume


EXPERIENCE


Google, Inc.

Global commercialization lead – AdMob (2014-present) – Sydney | San Francisco

Grow the global apps monetization business by partnering with Product and Sales teams.

  • Develop the commercialization strategy for each new launch.

    • Give voice to feature requests and product needs from Sales teams around the globe. (go/one-list)

    • Track each launch as part of broader launch package. (go/MQLP)

    • Track development goals with the Product team. (go/AdMobTracker)

  • Set development goals with the Product team.

  • Write internal launch documents and partner with marketing team on external communications.

  • Use data to identify areas of success and opportunity for new launches.

  • Lead cross-functional development meetings.

  • Publish weekly launch announcements to Sales teams.

  • Create and distribute weekly internal newsletter focused on progress to targets and major initiatives. (go/mobile-sell-update)

  • Aggregate and give voice to feature and product requests from Sales teams around the globe.


Display media lead – Travel (2013) – San Francisco

Grew the U.S. travel display business by partnering with Product and Sales teams.

  • Provided critical product feedback for in-development features.

  • Provided strategic insights and advertising plans for Fortune 500 Travel clients.

  • Consulted on Display strategies for both direct response and branding goals.

  • Created high-level Sales plans, including lead lists, revenue reporting and collateral.


Senior account manager – Travel (2012-2013) – San Francisco

Grew the travel business by managing online ad buys across search, display, mobile and YouTube for major U.S. travel companies, including Fortune 500 casino resorts.

  • Managed relationships with end clients and agencies. Executed and optimized campaigns.

  • Created custom plans and pitches for major meetings and executive summits.


Display network specialist – CPG, Travel (2010-2011) – San Francisco

Served as the go-to Google Display Network product expert for the CPG and Travel Sales teams.

  • Created custom media plans, product solutions and collateral for Fortune 500 companies.

  • Led hands-on trainings for both broad and niche network offerings.

  • Partnered with product teams to beta-test internal tools and external product launches.


Optimization specialist, AdWords – Entertainment, Technology (2007-2010) – Mountain View

Managed cross-office partnerships to create integrated marketing plans, reports and optimizations for search, display and mobile campaigns. Provided analytical and relationship support for clients.


PROJECTS

  • AdMob Product Marketing (2014) Created Analytics resolutions series. goo.gl/b7TkXu

  • Google+ B2B Product Marketing (2012-2013)

  • Wrote “top tips” series and brochure for agencies. goo.gl/fEKaH | goo.gl/V4cYOH

  • Led creation of Daria Musk video case study. goo.gl/ofqx1

  • Mentoring (2007-present) – Onboard “Nooglers” via trainings and 1:1 coaching.

  • GDN Safety (2010-2011) – Led cross-functional team to maintain and improve safety.

  • Social Marketing (2010) – Tweeted for @GoogleDisplay & @GoogleTech feeds.

  • India Partner Program (2009) – Spent 3 months in Gurgaon (outside Delhi) to train and mentor optimizers on tools. Provided quality reviews.

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Hearst Corp.

  • Features reporter, The Beaumont Enterprise (2006-2007) – Beaumont, Texas

    • Wrote in-depth, news-based features; succinct, dense previews; and occasional A1 news.

    • Worked with web team to create offline-to-online collaborations.


  • Hearst Newspapers Fellow (2004-2006) – San Francisco | Houston | Beaumont, Texas

    • San Francisco Chronicle: Covered city agencies, including parks, libraries and transit.

    • Houston Chronicle: Rotated through the features, metro and business desks; covered hurricanes Rita and Katrina.

    • The Beaumont Enterprise: Worked as general assignment reporter on the city desk, with a focus on health, religion and the 2004 presidential election.


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FREELANCE WRITING and EDITING

Contributed to or interned with:

  • Examiner.com, San Francisco beaches: goo.gl/cXnZC (2012)

  • Women's Health Magazine, Fact checker (2005, 2007)

  • Public Opinion (daily newspaper) (2003, 2007) – Chambersburg, Pa.

  • The Indianapolis Star

    • Pulliam fellow (2004)

    • Reporter & copywriter (Medill Teaching Media) (2002)

  • Medill News Service

    • Pharmaceuticals reporter (2004) Chicago

    • Capitol correspondent (2003) Washington, D.C.

  • Congressional Quarterly (2003)

  • The Morning Call (2003) Allentown, Pa.

  • Teen People Magazine (2002-2003)

  • The Record Herald (1999-2000) Waynesboro, Pa.


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EDUCATION

Northwestern University, Medill School of Journalism

M.S., B.S. in Journalism, awarded jointly, 2004


Pennsylvania Governor’s School for the Arts, Fiction Program

Mercyhurst College – Erie, Pa. – 1999


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AWARDS

Oakland City Council Local Hero Award For time and energy contributing to neighborhood. (2014)


Google Spot Bonuses

Recognized for:

  • being an “acceleration crusher and x-functional guru.” (2015)

  • hard work on a global offsite. (2014)

  • cross-functional work on the sunset of a legacy product used by key clients. (2014)

  • “incredible” cross-functional communications. (2014)

  • work driving critical revenue on a new product. (2013)


Google Impact Award

Recognized by senior leaders for strategic work on a cross-functional team on network safety. (2010)


Google Peer Bonuses

48 awards received from peers for global sales leadership, storytelling, executive client presentations and 20% projects. (2007-present)


Texas Press Association

First place, Division Two Dailies, Better Newspaper Contest – for “Victimized vs. Romanticized,” on society’s perception of sex with a minor.

The Beaumont Enterprise (2006)


Hearst Honors

Third place, for “Learning Curve,” package of stories centered on adults living with developmental disabilities. The Beaumont Enterprise (2005)


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SKILLS

Software/Apps

  • Google (Mail, Hangouts, Calendar, Drive, Docs, Sheets, Slides, Sites, Keep, Voice)

  • Office (Excel, PowerPoint, Word)

  • GimpShop/Photoshop (basic skills)


Online Publishing

  • Social media marketing (Twitter, Facebook, Instagram, Google+, HootSuite)

  • Experience with Web and blog content management systems (Blogger, etc.)


Journalism

  • Reporting

  • News writing

  • Business writing

  • Feature writing

  • Line editing

  • Copyediting

  • Research & fact checking

  • AP Style


Embedded Training Two-day crash course on first aid, duck-and-cover techniques and weapons identification.


Languages French (conversational)


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EXTRACURRICULARS

Volunteer Work

Allendale Park Community Council — Vice chairperson, 2014. Coordinated neighborhood beautification projects. (2014-2015)


Hack the Hood — Canvassed neighborhood for business leads for youth- and tech-focused nonprofit; organized showcase and mixer event at Google. (2014-2015)


Writing

Travel Writing — Half Desi – Chronicled key episodes from time spent in India via blog (2013)


Creative WritingPrivate classes in memoir; participation in annual National Novel Writing Month (NaNoWriMo) (2014-2015)


Cooking

I make a mean Thanksgiving turkey and a pretty good batch of savory scones.


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Becky Bowman,
Jan 13, 2016, 12:13 AM