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Google, Inc.

Global commercialization leal, AdMob (2014-present) – San Francisco

Grow the mobile apps monetization platform by serving as global lead between Product and Sales.

  • Give a voice to feature requests and product needs from Sales teams around the globe.
  • Work closely with Product to inform the roadmap and set goals for our development goals.
  • Measure and track the business at scale with regular updates, including a bi-weekly newsletter.
  • Keep Sales informed of product developments via regular snippets.
Display Media Lead, Travel (2013) – San Francisco

Provide strategic insights and advertising plans for Fortune 500 Travel clients.

  • Work as liaison between Sales and Product to develop new Display products for Travel advertisers and to refine existing solutions.
  • Create and execute high-level revenue plans for the Travel Sales team, including pitch plans and support, lead lists, revenue reporting and collateral.
  • Consult on display strategies for both direct response and branding goals.
  • Present to clients on capabilities, innovations and learnings of Google's ad products.

Senior account manager, Travel (2012-2013) – San Francisco

Responsible for pitching and implementing online ad buys across Search, Display and YouTube for major travel companies, including Fortune 500 casino resorts.

  • Managed relationships with end client and agency, including regular phone calls and in-person meetings, to execute, optimize and troubleshoot campaigns.
  • Created custom plans to meet clients’ business goals.
  • Helped to coordinate, create and edit content for major pitches and executive summits.

Display network specialist (2010-2011) – San Francisco

Managed business plans for the Google Display Network across several industries.

  • Provided network strategy and support for sales teams, including one-sheeters and case studies.
  • Created customized media plans and product solutions for Fortune 500 companies.
  • Led hands-on trainings for both broad and niche network offerings.
  • Partnered with product teams to beta-test internal tools and external product launches.

Optimization specialist, AdWords (2007-2010) – Mountain View, Ca.

Managed cross-office partnerships to create integrated marketing plans, reports, and optimizations for search, display and mobile campaigns. Provided analytical and relationship support for consumer technology clients.


  • Google+ B2B Product Marketing (2012-present)
    • Coordinated production of “welcome kit” for media and creative agencies, including writing both a “top tips” booklet and weekly web series.
    • Led creation of Daria Musk video case study.
  • Mentoring (2007-present)
    • Help to onboard “Nooglers” via trainings and 1:1 coaching.
    • Trained new team members in specialty areas, such as display, technical troubleshooting and agency relationships.
  • GDN Safety (2010-2011)
    • Led and worked on crossfunctional team tasked with maintaining and improving display network safety.
    • Protected display revenue; led sales education, including collateral creation and presentations to 200+ trainees.
  • Social Marketing (2010) – Tweeted for @GoogleDisplay & @GoogleTech feeds, focusing on industry trends and news.
  • India Partner Program (2009) – Spent 3 months in Gurgaon office (just outside Delhi) to train and mentor optimizers.
    • Created and led trainings on optimization tools and revenue tracking.
    • Provided quality reviews for optimization work.
    • Helped to solve communication issues across offices.

Hearst Corp.

  • Features reporter, The Beaumont Enterprise (2006-2007) – Beaumont, Texas
    • Wrote in-depth, news-based features; succinct, dense previews; and occasional A1 news.
    • Worked with web team to create offline-to-online collaborations.
  • Hearst Newspapers Fellow (2004-2006) – San Francisco | Houston | Beaumont, Texas
    • San Francisco Chronicle: Covered city agencies, including parks, libraries and transit.
    • Houston Chronicle: Rotated through the features, metro and business desks; covered hurricanes Rita and Katrina.
    • The Beaumont Enterprise: Worked as general assignment reporter on the city desk, with a focus on health, religion and the 2004 presidential election.

Contributing and short-term writing and editing experience.
  •, San Francisco beaches (2012-present)
  • Women's Health Magazine, Fact checker (2005, 2007)
  • Public Opinion (daily newspaper) (2003, 2007) – Chambersburg, Pa.
  • The Indianapolis Star
    • Pulliam fellow (2004)
    • Reporter & copywriter (Medill Teaching Media) (2002)
  • Medill News Service
    • Pharmaceuticals reporter (2004) Chicago
    • Capitol correspondent (2003) Washington, D.C.
  • Congressional Quarterly (2003)
  • The Morning Call (2003) Allentown, Pa.
  • Teen People Magazine (2002-2003)
  • The Record Herald (1999-2000) Waynesboro, Pa.

Northwestern University, Medill School of Journalism
M.S., B.S. in Journalism, awarded jointly, 2004

Pennsylvania Governor’s School for the Arts, Fiction
Mercyhurst College – Erie, Pa. – 1999


Google Spot Bonus Recognized for “incredible work on communications” in prepping an internal white paper. (2014) Google Spot Bonus Recognized for work with the Product team to drive critical revenue on a new product. (2013)
Google Impact Award
Recognized for strategic work on a cross-functional, analytical team working on network safety. (2010)

Google Peer Bonuses 43 awards received from peers for work including global sales leadership and coordination, storytelling, executive client presentations and 20% projects. (2007-present)

Texas Press Association
First place, Division Two Dailies, Better Newspaper Contest – for “Victimized vs. Romanticized,” on society’s perception of sex with a minor.
The Beaumont Enterprise (2006)

Hearst Honors
Third place, for “Learning Curve,” package of stories centered on adults living with developmental disabilities. The Beaumont Enterprise (2005)


Software/Apps Google Apps (Mail, Calendar, Drive/Documents, Sites); Office (Excel, PowerPoint, Word); Flickr, iPhoto, Picasa, GimpShop/Photoshop (basic skills); Chrome, Firefox, IE, Safari; Nielsen ClearDecisions & WebProfiler
Embedded training Two-day crash course on first aid, duck-and-cover techniques and weapons identification.
Languages French (conversational)

ACTIVITIES Advisory Board (Associate Advisor) – UrbanB shop owner
International travel (India, France, Thailand, Switzerland, Dubai, Hong Kong, Korea, Japan, China)
Outdoor exploring (hiking/cycling/running, gardening)
Indoor hobbies (reading, photography, cooking, crafting)